For sneaker resellers
Real profit. Counted clean. For your niche.
Sound familiar?
You copped a pair of Jordan 1 Retro High "Lost & Found" at retail ($180). Market is $420. You list on eBay with authentication. Gross margin looks like 133%. After authentication fees, shipping, and the box, it's a different number.
Sneaker reselling has a specific cost stack most trackers miss. eBay authentication adds friction and cost. Shipping to the authenticator then to the buyer is two legs, not one. The box has to be pristine — no label stickers, no crush. And the community judges condition to a fault.
Hold time: 2 weeks. Cash-flow view flags this. Example shown.
Not 133%. Not even 60%. The real number is 44% — and that's before you account for the time spent on releases that didn't hit.
The sneaker market moves fast. You need to know your real margin on each pair before you decide how much to deploy on the next drop. Resale Truth tracks your eBay authentication overhead, cash-flow timing, and cost-per-pair across your whole operation.
For sneaker resellers, the question isn't "what's the resell value?" It's "what's my real margin after eBay's sneaker-specific fee stack, authentication overhead, and the packaging buyers actually demand?" Resale Truth tracks all of it.
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